| Logo design meets the aesthetic rule |
From:Shenzhen WeiYou Printing CO., LTD Time:2013-1-11 |
Follow the law of logo design art, creatively to search for appropriate art form and technique, temper out precise art language, so that the design of the sign to have the height of the integral aesthetic feeling, get the best visual effect. Mark mark art is in addition to the general design art rule (such as decorative beauty, order beauty, etc.), but also its unique artistic rule:
Features beauty: features beauty is also mark the unique artistic characteristics. Logo graphic what what reflect not individual things of individual features (personality), but the similar things the essential characteristics of the whole (common), namely class features. Based on the characteristics of the art strengthening and hyperbole, to reach a consensus of artistic effect. This and other plastic art through the vivid personality score get moving artistic effect are very different. But it to the thing common features and waking and conceptualization, the same common features in different design can and must be with various different personality form beauty, thus the unique artistic charm. Symbol is beautiful: mark art is a kind of unique symbol art characteristics of the graphic design art. It comes from nature, society and people concept identity things form, sign (text), the color and so on, through the art of refining and processing, make the structure into a complete artistic graphic symbol, thus different from decoration map and other art design. Mark graphic symbol to some extent with letter symbol type conciseness, gathered sex and abstract sex, even sometimes directly to use existing text symbols, but different from the letter symbol. It is in the form of "graphics" reflected (ready-made letter symbol must be approved by graphical transformation), more bright vivid, art and Shared knowledge. Symbolic beauty is the most important thing in logo design art rule. Mark art is the art of graphic symbols. Pure beauty: mark art language must be simple and pure, strictly avoid many and diverse. All dispensable, available but unused graphics, symbols, words, color resolute don't; Not all the details of the nature firmly rejects; Use a kind of art means performance don't have two; Can use one point one line color performance never add one point one line color. Highly pure and and highly aesthetic feeling, it is the symbol of the art design difficulty of the place.
Concise beauty: composition compact, simple graphics, is marking art must follow the principle of JieGouMei. Mark is not only used alone, and often used in all kinds of documents and materials, advertising, image and visual communication of things. With a concise beautiful mark, not only in any visual communication content (no matter how put or shrinkage than small) can show their own independent complete symbol of beauty, but also on the visual communication content produce strong decorative aesthetic feeling. Concise is not simple, concise JieGouMei only through the precise art promotes practice and summarized to obtain. Shenzhen printers and beautiful color think: good logo design to meet people's aesthetic habits and meet the law of art, of course, it is also the most want is to reflect the company's image and style, people for beautiful things always more have more eccentric, so designers should seize the psychological characteristics of people to design good sign.
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